Serves you right, marketing whores

Ever since reading an article in the WSJ's marketing section about Wrigley commissioning Chris Brown to write "Forever" as a promotional gimmick for Doublemint gum, I have been complaining to anyone who will listen about how annoying it is that radios and clubs have bought into the ridiculous advertising jingle disguised as a song. Today, however, I am vindicated (sort of):

The company [Wrigley] stopped short of saying it was permanently dropping Brown, but said the allegations were too serious to keep running his ad.
"We have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved," a spokeswoman said.

So, Wrigley is ditching Brown and suspending all advertising featuring the irritating "Forever"--sounds like a win-win, right? Well, sort of. Apparently it's because Brown beat Rihanna up pretty badly, and not because his song sucks, that Wrigley is halting the marketing campaign. Wow. That's heavy stuff. But it serves you right, Wrigley! Trying to fool music fans into buying your gum... for shame. It's Fruit Stripe and Fruit Stripe only for me from now on!