07 January 2010

That blueberry scone has 460 calories. Still want it?

The answer, at least according to Starbucks customers in New York City, is FUCK NO. A new study conducted at Stanford University, reported by Reuters, sheds light on the inner workings of the breakfast treat-consumer's mind:

A New York City law [enacted in 2008] requiring restaurants to post the calories of their menu items led Starbucks customers to consume 6 percent fewer calories per transaction, a Stanford University study found. For people who averaged more than 250 calories per purchase, calorie consumption fell by a more dramatic 26 percent.

These findings dovetail perfectly with my own personal experience, and might quiet some objections to the new calorie-posting regulations. Fat-shaming works, people.

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