More dogs should be filmed in slow motion

Until recently, I felt like our society had fallen into the trap, a delusion really, that only exotic animals like cheetahs and gazelles could be compellingly filmed in slow-motion. In the below video, Pedigree really works to break us out of that box:



Yes, Virginia, dogs jumping to catch kibble in their mouths can be every bit as exciting as some hoity toity "Planet Earth" special in HD. Two words: Ba-roo.